IoT World Alliance needed to revamp their previous presentation with something that fit their newly updated website. They wanted their information to look appealing and have some “flare” (eg. animation/movement) when they presented to potential clients. They did not, however, want something that was smoke and mirrors that would distract viewers from the content itself.
IoT knew what they wanted but did not know how to amalgamate their version into the previous version of their presentation. They wanted to incorporate imagery that aligned with customers which ranged from the automotive and transportation industry, to medical and energy resources, to name a few. Bottom line was to make the presentation simple and easy to read but also make the brand recognizable and intersting.